why subscription boxes are so popular (and why we love them)
Let’s be real… getting a package delivered is already exciting. But getting a package when you don’t even know what’s inside? SO much better!!!
That’s the magic of subscription boxes! With a normal online order, you pick exactly what you want, check the tracking 500 times, and wait for it to show up. With a subscription box, you know something is coming, but you have no idea what you’re going to get. So, why are subscription boxes still so popular?

– It’s Like Getting a Gift…From Yourself
There’s just something about opening a box filled with cute things picked out for you that feels SOOO fun! Subscription boxes take something as simple as shopping and turn it into an experience. Instead of buying one thing you already know you want, you get a whole bunch of products to try. Who doesn’t love getting a few little treats just because?
– You Discover Things You’d Never Buy Yourself
One of the best parts of a subscription box is getting something that wasn’t already sitting on your wishlist. Maybe you discover a new beauty product that becomes part of your everyday routine or a cute accessory you didn’t even know you needed. I’ve definitely opened a subscription box, wondered why I needed a product, and then became completely obsessed with it two days later. That surprise factor is a huge part of the fun. Subscription boxes let you discover products and brands you probably wouldn’t have found on your own.
– There’s Always Something to Look Forward To
With a seasonal subscription box, you know that every few months, another surprise is coming. Instead of just scrolling on your phone waiting for something interesting to happen, you have a box on the way that you know is going to be exciting…you just don’t know what’s inside yet.

– That’s Where yooou! Box Comes In
The yooou! Subscription Box takes everything we love about subscription boxes and makes it specifically for teen girls. Each seasonal box is filled with a mix of beauty, self-care, lifestyle, and fun surprises. But the BEST part is that no two boxes are the same. One season, you might get a lipstick or eyeliner. Another season could have beach accessories. And sometimes, you might get something completely random and unexpected…like a backscratcher!!! Since the yooou! Box is seasonal, you won’t get the same six products every box. It keeps things exciting and makes every box feel like a new surprise, which brings me to my FAV part…
– The Fun Is IN the Surprise
At the end of the day, subscription boxes aren’t popular just because people like getting stuff. Trust me, I loveee shopping, but there is a huge difference between opening my Alo package that I ordered myself versus opening a subscription box. Subscription boxes turn getting stuff into an experience. There’s the excitement of seeing your package arrive, the anticipation of opening it, and then the surprise when you see what’s inside. With the yooou! Box, every season brings something completely new. You never know what you’re going to get, and that’s exactly why you’ll be counting down until the next one!!!
This article is written for yooou! by one of our Ambassadors, 17 year old, AC. She has also written, “my travel for teens summer service trip” and “how I started my business, AC Made” and has a lot of fun posts on IG: @yooou.life. She is also doing a marketing internship with us.
